The Leadership Team

Paul D Smith

Chief Executive Officer

As Chief Executive Officer of Coolray, Mr. Plumber and BriteBox Services Group, Paul is focused on providing leadership that drives a “customer-centered” culture that takes advantage of the company’s 50-year heritage serving families and businesses in the greater Atlanta area. He joined the company in 2013 bringing more than 25 years of service industry expertise. Paul is committed to providing a “best in class” experience for customers and team members while expanding the company through increasing consumer demand for quality heating, cooling, plumbing, electrical, security and related home and business products and services.

Paul’s previous industry experience includes being a Regional Vice President for a national heating, cooling and plumbing company, serving as Director of Risk Management for a national plumbing company and being Owner and/or President of various contracting/construction operations. He has also held Master HVAC and Electrical Licenses in multiple states. Paul holds a Bachelors Degree in Risk Management from Eastern Kentucky University where he was also part of the undefeated 1982 Division 1AA National Championship football team. He is married and has one daughter. Paul enjoys spending time with his family, hiking, camping, and attending sporting events.

 

Andy Piercefield

Executive Vice President and Chief Operating Officer

Andy has over 30 years of experience in the air conditioning, heating and plumbing industry. He has been involved in all aspects of the industry, from field technician to senior management and has a strong commitment to operational excellence and a driving passion for providing exceptional customer service. He is a proven leader in the industry, developing processes and training protocols that assure quality and integrity in all aspects of the business. His philosophy is to place the customer’s best interest first in all interactions. His highly dedicated work ethic and his team–oriented management style, have led to the growth and sustainability of various organizations for over 30 years.

 

Tim Smith

Sales Manager

Tim Smith brings 15 years of Sales and Operational management experience to the Coolray team, most recently in the home services field. His philosophy of Continuous Improvement has been vital to driving and sustaining market leadership position in his fields of business. Tim is committed to solidifying Coolray’s position as the premier HVAC company in the metro Atlanta market. He holds a Business Management Degree from Xavier University in Cincinnati, OH. An avid, and former competitive golfer, Tim and his wife can typically be found on the golf course or attending Atlanta sporting events in their free time.

 

Heather Speich

Controller

Heather joined the Coolray family as Controller in June of 2016. She oversees all financial functions for the company with responsibility for financial statements, cash management, accounts receivable and accounts payable. Before joining Coolray, Heather’s background included 15 years in real estate and homebuilding, specifically in the accounting and finance fields. Heather holds a BBA and Masters of Accountancy degree from the University of Georgia and is a licensed Certified Public Accountant. She currently lives in the Canton area with her husband and son. In her spare time, she enjoys reading, camping, traveling, and spending time with her family.

 

Alex Bedoya

Vice President - Plumbing Services Division

Alex Bedoya joined the Coolray family as the Vice President of Plumbing Services in March of 2015. Alex not only brings 20 years of progressive operations management experience and expertise to the Mr. Plumber brand, he also brings integrity and business ethics which will heighten Mr. Plumber’s solid credibility. Alex joins us after spending 15 years improving operational performance and enhancing the customer experience in various operational roles for a Fortune 500 company and a global leader in the logistics industry. Alex is truly committed to developing and embracing a customer-centric philosophy in order to enhance the Mr. Plumber culture of putting the customer’s needs at the center of what we do while striving for operational excellence. Alex holds a Bachelor’s degree in Human Services from St. John’s University in New York.

Alex resides in Acworth with his wife and 2 children. In his spare time, he enjoys reading books, watching movies, basketball, football and coaching his children’s youth teams as well as spending quality time with his wife and children.

 

Tracy Burdette

Vice President - Technical and Safety Training

As VP of Technical Training and Safety, Tracy works closely with the technical field staff to maintain the highest levels of technical excellence, managing safety concerns and providing 100% satisfaction to our customers.

Formerly, Tracy was the leader of the Quality Assurance Division, dating back to January of 2010 and was brought onboard to oversee the company's ongoing efforts for continuous improvement in the products and services areas.

A native of the Atlanta area, Tracy has over 30 years of experience in the heating, ventilation and air conditioning industry and holds an unrestricted Georgia Conditioned Air License, O.S.H.A and N.A.T.E certifications. After graduating from the two-year HVAC program at Atlanta Area Tech, he spent eight years working as a service technician repairing and installing various types of brands of air conditioning equipment before moving into management. With his varied experience and background in Coolray's business, Tracy brings a unique perspective to his position. When not at work Tracy enjoys spending time with his family, and can likely be found outdoors, boating, kayaking or fishing.

 

Ken Buwalda

Vice President - Marietta Installation Division

Company Conditioned Air License Qualifier

As VP of Coolray's Residential Replacement Division, Ken is fully committed to excellence and 100% customer satisfaction. He has assembled a team of Installers who are hard working, well-trained, customer friendly, and committed to providing the highest quality installations.

Ken has worked in nearly all phases of the heating & air industry since 1977. He began his career as an apprentice during summer break in high school. His background ranges from residential to industrial; his previous positions and responsibilities include Service & Installation Technician, Sales & Design Engineer: Retail Manager, Construction Manager, and Vice President of a family-owned heating & air company.

Awards, Education & Certifications:

  • State of Georgia Conditioned Air Contractor, Unrestricted
  • Graduated top of the class, 4 year Apprenticeship, LU630, West Palm Beach FL
  • SBCCI Certified Mechanical Inspector & Mechanical Plan Reviewer
  • 1995 National Residential Contractor of the Year
  • Ferris State University - Universal Certification

On a personal note, Ken has been happily married to his high school sweetheart since 1986; they have 3 great teenagers. Ken has volunteered as a leader and counselor in high school youth ministry since 1983. Ken enjoys restoring antique cars, sports, mountain climbing, whitewater rafting, and spending time with his family.

 

David Rutherford

Vice President - Coolray, Gwinnett

As a 32 year veteran of the HVAC industry, when David is not out catching fish, he’s helping make the world a more comfortable place to be. David and his brother founded their own Heating and Cooling company which was later acquired by Coolray. David is Atlanta born and Atlanta raised, with a wife of 28 years, 3 kids, including twin daughters and son.

David has seen it all when it comes to HVAC and holds an unrestricted HVAC license.

 

Chris Ferguson

Vice President - BriteBox Electrical Services

Chris brings over 25 years of experience in the Electrical, Heating, Air Conditioning & Plumbing industry to the BriteBox Team. Chris holds a State of Georgia Master Non- Restricted Electrical License. He has served in various capacities In the electrical industry from Electrician to Senior Management to Ownership. Chris has a passion for delivering the highest quality of work through Customer Service that is second to none. He is happily married has three daughters and soon to be nine grandchildren. Chris enjoys spending time with his wife and family, watching Georgia Football, & enjoying the outdoors.

 

Brandon Gore

VP of Operations - BriteBox Electrical Services

Through the acquisition of Innovative Media Solutions in 2014, Brandon joins the leadership team at Coolray offering 18 years of experience in the audio, video and connected home industry. As President of IMS, Brandon focused on 100% customer satisfaction, delivering the latest technology to his clients. His passion and commitment in this rapidly emerging industry will continue as Vice President of Operations of Coolray’s own, BriteBox Services Division. Brandon resides in Canton with his wife, twin boys & 2 dogs. In his spare time, he enjoys boating, coaching his sons’ baseball team, preserving his GTO & UGA Football.

 

Sophia Myers

VP - Call Center Operations

As VP of Call Center Operations, Sophia is dedicated to providing our customers with professionalism, excellent customer service and 100% customer satisfaction. Sophia has been a part of the Coolray team since 2003 in our accounting department as the Accounts Receivable Supervisor and has recently moved into the role of VP of the Call Center. With over 13 years of experience with Coolray, she is fully dedicated to our core values and brings leadership and teamwork to her new position.

Sophia and her husband have two sons. She enjoys jewelry crafts, concerts, basketball and spending time with family.

 

Kimball Rice

Vice President - Marietta Service Division

As Vice President of the Marietta Service Division for Coolray, Kimball is focused on maintaining 100% Customer Satisfaction and leading the best service department in Georgia. He brings a wide breadth of knowledge and experience with residential, light commercial service and installation from over 16 years working within the industry. He studied HVAC at Chattahoochee Tech; and prior to joining the team in 2009, Kimball worked with several respected HVAC companies in Atlanta. Kimball’s diverse background and service disposition will make him a great asset to the leadership team at Coolray and Mr Plumber.

In his spare time, Kimball enjoys spending time with his family and hiking the great outdoors.

 

Chris Barnes

Operations Manager, Jonesboro Location

Chris began his career, after he completed his military service, in New York working in underground utilities and transitioned in to HVAC in 2002. Since then, he’s managed several different HVAC operations and went helped supply heating and cooling needs for U.S. Army, Navy and Marines in Afghanistan. He joined Coolray as a service manager and moved up to our Jonesboro Operations Manager position. Chris is married with a daughter who is making her way through college at Chattahoochee Tech. When Chris is not delighting Coolray customers, it’s family time. Camping, hiking, movies, and all things outdoors, are on the schedule for his family and their 3 dogs.

 

Tonja Morris

Vice President of Human Resources

As Vice President of Human Resources, Tonja oversees the development and delivery of all Human Resource strategies, services and programs for the Coolray family of companies.

Tonja is a seasoned HR professional who leverages her 20+ year proven track record to align the Human Resource function with Coolray’s organizational values and goals; while providing value added services to the workforce and organization’s bottom line. She recognizes that a company’s number one asset is their employees and her focus is to make employees feel valued by being consistent, responsive and treating employees with respect and dignity; yet always challenging them to perform at their highest level.

Prior to joining Coolray Heating and Cooling, LLC, Tonja has held various human resources positions; VP of Associate Services with Lane Management, LLC, Corporate Human Resources Director with Atlantis Plastics, Inc., Benefits and Compensation Analyst with John Wieland Homes and Accounts Payable/Payroll Manager with Checkmate Electronics.

Tonja was also an adjunct professor at DeVry University where she instructed various classes in the Human Resources undergrad curricula; including Employment Law, Benefits and Compensation, Strategic Staffing, Web Based HRIS Systems, and HR Planning.

Tonja possesses the SHRM Certified Professional (SHRM-CP) certification, Professional in Human Resources (PHR) certification, an Associate’s degree in Accounting from Branell Institute, a Bachelor of Science in Business Administration from Reinhardt College, and a Masters of Human Resource Management from Keller Graduate School of Management.

As a person who is dedicated to professional growth, Tonja is certified in the behavioral assessment tool, Predictive Index, and is a member of the Society of Human Resource Management [SHRM].